Video Strategy Director
Turning Video Content Into Measurable Business ResultsI help growth companies develop video strategies that drive real business outcomes. Unlike other consultants, I ensure flawless execution because I understand both strategic thinking AND production realities.
Strategic Video Leadership That Delivers Results
Most companies create video content that looks good but doesn’t move the business forward. I develop video strategies that align with your business goals and ensure execution delivers on that strategic vision.
Strategy Development
I create comprehensive video strategies that align with your business objectives, target the right audiences, and position your brand for competitive advantage.
• Campaign concept development
• Audience targeting strategy
• Multi-platform integration
• ROI measurement frameworks
Execution Expertise
With 15+ years of award-winning production experience, I ensure your strategic vision translates into compelling content that actually works.
• Creative oversight & direction
• Production team coordination
• Quality control processes
• Strategic iteration based on performance
Business Impact
I measure success by business outcomes, not just creative awards. Every strategy includes clear KPIs and optimization protocols for continuous improvement.
• Measurable business results
• Campaign performance optimization
• Strategic pivots based on data
• Long-term growth planning
15 years of Brand Storytelling
Award Recognition
Multiple Telly Awards
AMA Phoenix Best Commercial
Industry Leadership
Academic Authority
Faculty Associate Professor ASU Sidney Poitier Film School
Strategic Content Leadership
Business Impact
Global Brand Transformation
Cross-Functional Leadership
Measurable ROI Delivery
Industry Innovation
AI-Enhanced Creative Workflows
Process Innovation Leadership
Emerging Technology Integration
Ready to Turn Video Into Business Growth?
Let’s discuss how strategic video leadership can drive measurable results for your organization.
Based in Phoenix, Arizona • Serving clients nationwide • Remote strategy sessions available
512.750.6258
scottie@scottieyang.com