From Hollywood Dreams to Strategic Leadership

Twelve years ago, I packed everything I owned into my car and called a buddy in L.A. asking if I could crash on his couch while I broke into the film industry. Within a week, I had lined up interviews. Monday interview, Friday job offer, started the following Monday. That scrappy determination has defined my entire career trajectory.

What started as an entry-level position in television post-production became a 15-year journey from execution to strategic leadership. I’ve worked everywhere from major networks like CBS and NBC to global brands like American Express and Best Western, learning that the real magic happens when you can bridge creative vision with business results.

The Strategic Shift

Five years into my career, I started taking on my own clients and discovered something crucial: companies don’t just need someone who can make great videos—they need someone who can develop the strategic framework that turns video content into measurable business outcomes.

Today, I help growth companies, marketing agencies, and established brands create video strategies that drive real business results. Whether it’s convincing Best Western to take their first creative risk (resulting in award-winning work that extended from one season to three) or leading a 25% increase in employee engagement at American Express, I specialize in turning ambitious creative ideas into measurable success.

Beyond Just Making Videos

My approach combines 15+ years of hands-on production expertise with strategic business thinking. I don’t just create content—I develop comprehensive video strategies, manage complex stakeholder relationships, and ensure flawless execution through teams that understand both the creative vision and business objectives.

Currently, I’m teaching the next generation of creative professionals at ASU’s Sidney Poitier Film School while building strategic video campaigns for clients who need more than just great creative—they need creative that works.

As a proud member of the Arizona Production Association, I maintain a vast network of independent professionals, but my focus has evolved from being in the network to leading it through strategic creative vision.